Art Course

Few artists work full time at their craft. They have "day" jobs. That's because it can be difficult to earn a decent living doing what they really love. Perhaps that describes you. Or maybe you are committed to your artwork and work full-time at it, except that you're just scraping by. Well, I have found that making my living as an artist is one of the most rewarding things I've ever done in life. The fact that I make a lot of money from it is icing on the cake.

How can you not love getting that kind of praise. I get responses from my clients like that all the time and the thought that always comes to me as I read them is, "Holy cow, these people are actually PAYING me to do what I love." Is that cool, or what?

On the HOME page I asked you what it would be worth to you to have someone teach you to paint so quickly and accurately that you could sell lots and lots of paintings at a highly competitive price? Well, that someone is me - Jerry Schuster. And these wonderful things that I've mentioned are exactly what the The TruPaint™ Artist Training Course teaches. It's the closest thing to magic that I know.

It's a hybrid system that begins life in your computer. (Wait!!!! Before you get all crazy about using a computer, please read the next 2 paragraphs.) Then, it's migrated to canvas, where it's finished with real brushes and medium. But it's about 10 times faster than traditional painting - AND MUCH MORE ACCURATE.

The development of TruPaint™ has been nothing short of a miracle for me. In a series of “aha” moments, I saw the possibilities that existed in the merging of modern digital technology with traditional painting techniques. And, from early on, my goal was very focused.

I wanted to use the power of the computer to create portraits and paintings on canvas in a fraction of the time that it normally took. And, I wanted them to be so good, that they could literally be hung side-by-side with the finest traditionally painted artwork in the world, with no one being able to tell the difference.

Oh, come on! Is this even possible? There's a lot of digital artwork being created, today. And very cheaply, too. Some of it is OK, but most of it would never be considered to be great art. It could hardly be compared with real paintings.

However, my paintings hang in exactly the circumstances that I describe. . .and in some very prestigious locations. They are displayed right next to traditionally painted artwork. And, not only can no one tell the difference, but I'm told that observers often want to know why my painting is so much better than the others.

Where are these paintings displayed? They're in the offices many corporations, the military, foundations, municipalities, etc. Of course, most of my paintings are for individuals, many of whom are very art savvy. But here's a short list of several educational locations where they definitely hang side-by-side traditional paintings:

These folks did not commission me to paint because I was inexpensive. They chose me because of my eye for detail and a level of accuracy that is uncanny. And here's that all important feature: The finished paintings are so good that they can be compared to the finest artwork in the world.

Yes, but what about YOUR art?
Well, that's all fine and good, but what does this have to do with the art that you would be able to create?

My students tell me that they have shocked their friends and family with the level of their increased competence. People can hardly believe the beautifully crafted paintings they are now creating.

If I were able to create the magnificent paintings that I'm talking about, and not be able to show you, precisely how it's done, it would be criminal. My goal is to rapidly get you to the point of creating your own world-class paintings.

Take the time to check out my work and the work of my students. See if that is something that you would be proud to display, share with family and friends, and sell for a substantial profit.

By the way, in the Lesson #1 DVD video that I want to send to you, you'll learn that the basic concept behind TruPaint™ is not exactly new. It started about 600 years ago and has been practiced by some of the most famous and highly regarded artists in the history of the world.

I encourage you to wander around this website to see examples, read the testimonials, visit links to my consumer websites, etc. But to really learn what it's all about, you need to request Lesson #1 toward the end of this page. This lesson will open your eyes to avenues you never dreamed possible.

The TruPaint™ System is designed to give you the tools to significantly impact your art career. If you're tired of toiling away with only modest success as an artist, this may be the answer to your prayers. The goal is to get you up to a 6-figure income as rapidly as possible. Or, perhaps even more importantly, for you to be able to control your life the way you want.

Here are the basics of what’s included:

Hour after hour of step-by-step visual instruction
I’ve taken 5 days of instruction and boiled it down to it’s most fundamental elements. I’ll step you through every part of the process from setting up your software and hardware to putting the finishing touches on canvas. Every aspect of the seven steps of the TruPaint™ system will be demonstrated in great detail, including how to deal with many of the problems that you wouldn't believe crop up when you have to work with less-than-ideal photographs. In a very short period of time, you’ll be at a level that has taken me many years to reach.

Because everything is shown visually on DVD videos, you’ll never be left guessing about what’s going on. To make it even easier for you, each video is broken up into logical chapters, so you can return to watch the exact segment you want to view - as many time as you want to watch it.

Customized brushes, samples and ready-to-go backgrounds
There are very specialized virtual brushes that I have designed for use with TruPaint™. All of these are on a disk, ready to be loaded onto your computer. In addition, there are samples that you can work with to match what I’m demonstrating onscreen. As a bonus, you’ll have a number of pre-made backgrounds that can be used if you're painting portraits. These can be modified in an unlimited number of ways to suit almost any situation.

Corel’s Painter X software
This is the core of The TruPaint™ System and is bundled with it. This professional-level paint program retails for $379.00, but it’s included right with the course. Owning this amazing piece of software is like having the world’s largest art store right on your desktop. You’ll get a good look at this in the video that I want to send you, “Lesson #1 – Introduction to TruPaint™.”

Written documentation
The manual that comes with Painter is very hard for most artists to wade through. Part of that is because this program is designed to be all things to all people. They tell you what you CAN do, but never tell you WHAT to do to accomplish a specific goal. In their defense, I suppose that if they were to cover all the tools in great detail, the manual would weigh 60 pounds. The written course materials for the TruPaint™ system takes you on an easy to understand journey that supplements the videos, perfectly. Because it was written to complement the videos, it is clear, concise, and to the point. Nothing is left to chance. I’ll keep you out the nasty pitfalls that I’ve faced in painting hundreds of portraits and other fine-art paintings.

TruPaint Deep Flow Artist Medium
One 8 oz. can of this incredible painting medium will be included with the course. This product is custom made for me and is not available anywhere else. What this does on canvas is nothing short of miraculous.

Here are the characteristics of TruPaint™ that are so important to you as an artist:

Speed: Simply stated, the faster you can paint, the more work you can create. Even a little faster makes all the difference in the world. But 10 times faster? Wow! That gives you a huge marketing advantage. You can keep your prices where they are, but sell many more paintings. Or, you can lower prices to be more competitive, and still make more profit on each painting. But bear in mind, speed is worthless if you can’t also paint at a very high level of excellence. Speed plus excellence is a winning combination.

Accuracy: Getting the details right is important in every painting. But most of my works are portraits and that’s what I feature in the course. It’s not that TruPaint is restricted to portraiture. It’s just that in that venue, every detail must be extremely precise. It can't be pretty close. It has to be 100%, exactly perfect. Anything short of that is simply not acceptable. If you can paint at that level, you can paint anything. So, even if your focus is still life or landscapes, the ability to get important details nailed to perfection is an absolute necessity.

Ability to Experiment: Painting in the traditional manner has some serious restrictions. For instance, if you've spent a lot of time creating your painting, but you're wondering if it could be improved by trying something a bit different, you're going to hesitate. After all, if it doesn't work out, you've just destroyed everything you worked so hard to create. But when you have total freedom to experiment without losing where you're at, you'll try a lot of things. That means that you learn what works a lot, LOT faster. It makes you bold. And that makes you a better artist. You’ll be amazed at how fast your skills will develop.

Control: This is what really surprises most artists. They think they will be giving up creative control to some dumb computer program. Well nothing is further from the truth. If you can see it in your mind's eye, you can paint it. Nothing is out of bounds. You have complete artistic control over every aspect of the painting. If we didn't have this, I'd abandon it, myself. This is so crucial to turning out great artwork that it is in the "MUST HAVE" category.

Read what Sarah Smith had to say:

"I have learned things that I did not think were possible, let alone finding myself doing them with any level of competence. Yet through your concise explanations and teaching tools I now have the skills to build a successful business doing something I love. Thank you Jerry for sharing your knowledge in so many different areas and giving me more than mere painting lessons. I have learned an entire system that I can utilize, and develop, and adapt for myself in a way that I easily understand."

Or, this from Shirlene Hicks:

"By now you seem like a dear friend or family that I see daily. Only difference is that I am enjoying the time sooo much more. I cannot remember the last time I was so totally STOKED about anything. Please add me to the ones who feel Providently guided to your door. I cannot find words to express my gratitude."

Here are parts of a long letter from Misty Beauchamp:

"This customer has really enjoyed being able to make changes and thus be part of the creative process. Unlike traditional layouts where the customer gets shown a couple of ideas and has to choose, usually without the faintest idea how it will all look once finished, with TruPaint my customer can be a part of every step of the process. This horse painting is a complicated image and we revised probably twenty times- and I bet I have only put forth maybe four hours of effort! The same layout done traditionally with all the changes probably would have taken me four months, and I would have been ready to kill the client! As you know, I do several media, and right now clients really seem to like the TruPaint for four reasons:

Even though it looks like a traditional oil, TruPaint tends to be more bright and luminous like a watercolor or pastel whereas traditional oils are less so. I think this is from the use of archival quality water based inks that allow the light to bounce through the layers, like watercolor, instead of an opaque oil film that merely reflects.

The time frame is much faster.

The cost factor is much more in line with their budgets right now with the economy like it is. I have adopted the slogan, "If you can't see the difference, why pay the difference?" which seems to make sense to them.

People love to feel they had a personal hand in creating their own private masterpiece and it makes it that much more special for them- plus it lessens the "aggravation factor" of misunderstandings or the client not liking something that I assume that they will. Because it is so easy to make changes, I look forward to the client's input.

If you aren't familiar with the incredible results that can be attained with TruPaint™, I would encourage you to visit all the pages on this website, plus the website featuring some of my students at:

There, you will be able to see many portraits and paintings that I've done for clients - including typical "before and after" images. Do you think these works are of high quality? Do you think you can't do as well? I think you can - and I'll teach you how!

However, this system is not for everyone. I can teach a good artist to be better than they ever thought possible. I can teach great artists to work at a speed that they never imagined. But I can't turn a poor, no-talent, artist into a Michelangelo. Sorry, it just isn't possible!

The first video of the The TruPaint™ Artist Training Course gives you a complete overview of the process so you can really see what this is all about. It's almost an hour long and provides you with deep insight into The TruPaint™ System. You'll be stunned to learn both the historical context of this method as well as the range and complexity of the beautiful paintings that can be created with it.

I've priced this introductory video at a price that's impossible to pass up. The history lesson that traces this basic process back 600 years is worth the price, alone. You won't believe the famous, and revered, artists who used the technical advances of their time to do exactly what you'll do with TruPaint™ - speed up the process and attain an extremely high level of accuracy.

Are you offended by that statement? I'm sorry, but it's true! And I can’t over-emphasis it. I’m not saying you don’t need artistic ability to be successful, but you can be a brilliant artist and still starve to death. That's no fun! The fact is that your financial success or failure hinges on one thing and one thing only - your ability to market yourself.

Yes, I'm fully aware that the word "market" or "marketing" are poison words in some quarters. Some artists view this as crass commercialism and feel that their work is diminished in some way if it has to hawked like refrigerators or bug spray. Personally, I found it defeating, to say the least, to toil away at my craft only to find that no one wanted to buy what I created. Where's the nobility in that? In short, I'd rather be successful - wildly successful! How about you?

TruPaint™ is a tremendous painting tool. It also gives you an unfair advantage over traditional artists. That also makes it a great marketing tool. But to be really successful, you need to understand how to sell your work in sufficient volume and at high enough prices that will allow you to make a substantial income. By that, I mean that painting full-time should pay into six figures - more than $100,000 per year. And yes, that is achievable.

This hour-long DVD video is titled, "Why Artists Fail At Marketing . . .The First Step Toward Fixing It."

It's the introduction to the Business Development For Artists course. The fact is, that most artists simply have no idea why they aren't successful - at least financially, that is. They have some kind of idea of how they think selling their art should work. But mostly, they aren't even certain about that.

The message of this DVD is guaranteed to be a real eye-opener for you. You'll see the total fallacy of following all the techniques that are espoused by the art community. As the title indicates, the first step toward understanding how to succeed is to have a clear understanding of why the vast majority of artists never become successful.

Special Marketing Report Included
In addition to the DVD, you'll receive a bound report which, among other things, introduces you to the concept of "Guerrilla Marketing." You'll read about the fallacy of attempting to emulate other artists. You'll be introduced to the concept of abandoning a "product centric" approach and embracing a "consumer centric" strategy. You'll also see why I can almost guarantee that the prices you charge are set too low.

All of this is information that you absolutely MUST have in order to succeed. Oh, I'll acknowledge that some artists do actually succeed with the old methods. But if you're honest with yourself, you'll admit that it's so rare that your odds of getting struck by lightning are considerably higher.

To receive both DVDs
Lesson #1 – Introduction to TruPaint™,
"Why Artists Fail At Marketing . . .The First Step Toward Fixing It,"
and the Special Marketing Report,
just click on the order button, below.

The cost for all of this is an amazingly low $9.95
(plus a small S&H fee of $3.95)

Note: You will be given an opportunity to print the
order form and continue the process offline, if you prefer.

PS - If you have any hesitation about ordering these DVDs; if you think $9.95 is too much of a risk to take; here's something to think about: It took 5 years of intensive experimentation, trial and error, and testing for me to develop The TruPaint™ System. The marketing information is the result of a lifetime of study and real-world experience. For less than 5 bucks per DVD video, plus shipping and handling charges, is it not worth taking a close look at what these courses can do for your art career?